Manufacturers, marketers, and sellers of products have a duty to advertise their products in a clear and accurate way. Unfortunately, deceptive advertising is still a common occurrence. False advertising aims to convince consumers to purchase products through the delivery of misleading or blatantly incorrect statements about price, quality, or purpose. Even information that has the potential to be misconstrued by a customer may be considered deceptive advertising. This practice is not only highly unethical, it is also illegal.
False advertising can come in many forms. Here are some examples:
- Artificial price inflation (i.e. raising the price on an item and then putting it on “sale” with the intention of convincing the consumer that they are getting a good deal on the item)
- Claiming that a product can do something that it actually cannot
- Selling products with a rebate that is not provided at the point of purchase
- Claiming that the consumer is receiving a greater quantity of a product than is actually included (for example, a food package claiming “20% more”)
- Failing to disclose information about the product or service
In an effort to hold companies accountable for false advertising and protect the rights of consumers, United States Federal Trade Commission possesses the power to impede any potential deceptive or misleading claims.
Consumer Protection Lawyer in New Orleans, LA
Consumers have the right to know about the products or services they are purchasing. If you believe that you are a victim of false advertising, contact a New Orleans consumer protection attorney at Scott, Vicknair, Hair & Checki, LLC. You may be entitled to legal remedy for your losses, which may potentially include monetary damages.
Our firm is committed to upholding the rights of consumers in New Orleans and throughout Louisiana. To see whether you have a viable case, call us today at (504) 502-7316.